You can’t tell a briquette by its color.

That’s unfortunate, because all briquettes are not created equal, and we feel that none are the equal of what we offer.

Oddly enough, that’s because our charcoal contains less than other people’s charcoal. Most commercial briquettes are fashioned by grinding up low-grade wood charcoal into powder, and adding (at the very least) some kind of binder material or materials to hold the dust together. It’s then formed it into the nice little cubes you purchase in a bag (you didn’t think they grew on trees like that, did you? Only our charcoal grows on trees!).

Sometimes some other things get tossed in, either to compensate for the fact that the charcoal isn’t such hot stuff to start with, or just because. . .well, there’s a reason it’s called “filler.” If you can make a fraction of a cent more on each briquette, and you sell a zillion briquettes each year, before you know it, you’re talking about a lot of money.

Kamado charcoal’s contents list consists of one word. Charcoal.

We use a special process to take the carbonized coconut shells and extrude them under extremely high pressure to form our unique, hexagonal briquettes, with the hole in the middle. We add nothing, because nothing we could add could make this charcoal any better.